ABSOLUT ELYX ACTS WITH INTEGRITY THROUGH OUR PARTNERSHIP WITH WATER FOR PEOPLE
Elyx believes it’s important for everyone to be socially conscious and responsible for the world we live in today. Simple things we take for granted like safe running water are a scarcity in many parts of the world. Elyx is made from over 50% water, so we’ve partnered with one of the most respected water organizations in the world to ensure we don’t just fill our own glasses, but help fill the glasses of those in need with the most important drink in the world.
In 2015 Elyx partnered with a non-profit organisation, Water for People in their mission to provide sustainable water solutions where they are needed most. We are committed to making positive social impact the rule rather than the exception. Elyx is on a five-year mission to provide 100,000 people with access to safe water for generations to come.
To launch our partnership, our CEO Jonas Tåhlin walked four miles each day to collect five gallons of water to get a glimpse of what it is like for the 1.8 billion people around the world who don’t have access to safe water. Consequently, the Absolut Elyx team traveled to Peru to experience first- hand the incredible work Water for People is doing with the community to bring safe water solutions to everyone forever.
PHILANTHROPY IS PART OF OUR BUSINESS MODEL
In order to reach our goal, contributions from the sales of our product, to our copper range, to our events go towards supplying safe water. Every bottle of Elyx sold in the U.S. provides access to one week of safe water (140 liters). When the Elyx Boutique launched in November 2016, we ensured that a contribution from every item sold would help provide access of safe water as well.
We celebrate World Water Day (March 22nd) with an annual global impact driven social campaign where thousands of consumers toast to help fill the glasses of others in need through simply posting on social media. For each post and pledge to #RaiseitForward Elyx donates access to one week of safe water (140 liters) for someone in need. To date we have over 4,000 posts toasting to make a difference.