Absolut Elyx enjoys access to some of the purest, most pristine water in the world, drawn from a giant underground lake deep beneath our feet. Not everyone is so fortunate.
With an estimated 1.8 billion people without access to safe running water, the World Economic Forum (WEF) has identified water crises as one of the most pressing global challenges. In 2015, we therefore partnered with non-profit organisation Water for People in their mission to provide sustainable water solutions where they are needed most.
Through this partnership, we provide one week’s worth of safe water to someone in need for every bottle of Elyx sold in the United States. We also contribute through the Elyx Boutique, our exclusive on-line store with its unique collection of copper barware, copper cocktail cups and eclectic lifestyle goods.
Our five year goal is to provide at least 100,000 people with access to safe water.
This means that over 30,000 people now have safe water which they didn’t before.