ELYx IS ON A 5 YEARS MISSION TO BRING CLEAN WATER TO 100,000 PEOPLE
We have partnered with non-profit Water for People to donate clean water to those in need. For every bottle of Elyx sold, Absolut will provide one week’s supply (about 140 liters) of safe water to someone most in need. And, for every Elyx Pineapple (a chic copper drinking vessel) or any of our Elyx Boutique items sold, Absolut will provide also provide the same amount of safe water.
Starting every year from World Water Day (March 22) and running until Earth Day (April 22), we launched our social campaign “Raise It Forward.” To get involved, simply Instagram a picture of yourself raising any glass, include the hashtag #RaiseItForward, and tag @absolutelyx. By doing so, you ensure that Absolut Elyx will provide a week’s supply of water to someone in need.
You can see your photo and all the photos shared since the launch of the campaign below.