Why is Absolut Elyx partnering with a Charity? | Absolut Elyx

Why is Absolut Elyx partnering with a Charity?

Culture is changing. It’s no longer about bling, excess, and show off; it’s about being real, having integrity and showing you care. For us to be relevant to today’s culture we must also embody these attributes.

So philanthropy and caring is becoming part of our business model.