Why is Absolut Elyx partnering with a charity? | Absolut Elyx

Why is Absolut Elyx partnering with a charity?

Culture is changing. Where there used to be an emphasis on material things and excess, now it’s about being real, having integrity, and showing that you care. We simply try to embody that sort of character in our everyday work, which is why philanthropy isn’t merely a hobby or a publicity stunt, but is actually part of our ongoing business model.