There are so many vodkas on the market…why launch another one? | Absolut Elyx

There are so many vodkas on the market…why launch another one?

Our goal with Elyx is to create the world’s first true luxury vodka by capturing and refining the very best of the distinctive heritage of Absolut Vodka.

In the same way Absolut Vodka disrupted the vodka market in 1979, we feel that Elyx from the way it’s made to its distinctive packaging firmly stands out from the crowd and is a highly differentiated offering.

The vodka market has expanded since we launched Absolut nearly 40 years ago, and as a entrepreneurial company we believe in innovation. Right now, innovation means Absolut Elyx.

Absolut Elyx is a product of real substance and integrity, handcrafted and copper-distilled for a natural, pure taste.