There are so many vodkas on the market. Why launch another one? | Absolut Elyx

There are so many vodkas on the market. Why launch another one?

Our ambition with Elyx is to create the world’s first true luxury vodka by capturing and refining the very best of the distinctive heritage of Absolut Vodka.

In the same way Absolut Vodka disrupted the vodka market in 1979, we feel Elyx, from the way its made, to its distinctive packaging, firmly stands out from the crowd and is a highly differentiated offering.

The vodka market has expanded since we launched Absolut and as a entrepreneurial company we believe in innovation and that the time is right for Elyx.

Absolut Elyx is a product of real substance and integrity, handcrafted and copper distilled for a natural pure taste.