Why is water so important for Elyx? | Absolut Elyx

Why is water so important for Elyx?

Water is part of our DNA. Literally, Elyx is made from over 50% pure well water, which is in and of itself a luxury for millions of people around the world. And as a brand built on hospitality and integrity, we’re aiming to not only fill our own glasses, but also to help fill the glasses of those in need with the most important drink in the world: water.

That’s why we partnered with Water For People; so that every sale whether a bottle of Absolut Elyx Vodka or a product from the Elyx Boutique — can help contribute to the goal of bringing clean water to individuals across the globe.