What is special about your water? | Absolut Elyx

What is special about your water?

Water quality is absolutely essential in vodka production. One of the reasons for the exceptional quality of Absolut Vodka is that the Absolut distillery rests on its own natural aquifer, which supplies us with the pure, pristine water that is found in each bottle of Elyx. Naturally filtered through the boulder-ridge and limestone bedrock for thousands of years, this pristine water is untouched by modern day pollution. It is exceptionally pure, low on minerals and has a delicate character.